Measurement is an often ignored and crucial piece to any nonprofit’s marketing strategy. Think of measuring your nonprofit’s digital marketing as a form of reflection on your marketing efforts. Measuring allows you to take stock of what is working and what isn’t in your marketing content. You may not like the results, but they can help guide you in making …
When I was asked to write a post on the importance of email marketing for nonprofits, I wasn’t sold on its benefits. Perhaps this is due to information overload, the backlog of email messages that can occur, or the constant maintenance that must be done to an email account. After doing some research, however, I have become convinced that email …
I think it’s safe to say that many people, myself included, would call 2020 the weirdest, if not the worst, year of our lives. Given so much uncertainty in 2020, it can be hard to know where to start when approaching 2021. This past year has been a test of endurance for a lot of nonprofit organizations. In spite of …
Creating a website for your nonprofit can seem like a daunting task that leaves you feeling more clueless than when you started. Luckily, it doesn’t have to be! In this blog post, we’ll explore the 4 steps of creating the right kind of website for your nonprofit! 1. It all starts with your mission! Your nonprofit is mission-driven. Your website …
Getting your message across the way you want can be difficult. As your nonprofit’s leader, you represent your nonprofit, at least in part. You want your organization to come across as competent, helpful, and most of all, necessary. But poor messaging can sabotage your goals. Let’s look at 5 ways you can improve your messaging. 1. Get it on the …
Nonprofits, in our experience, can fall into a variety of traps when it comes to marketing. While we’ve written posts on how to effectively market your nonprofit, what you don’t do is just as important as what you do. Let’s look at 6 mistakes you should avoid. 1. Neglect your online presenceTo avoid neglecting your online presence, make sure your …
A good story stays with you. It forms a connection that draws you in and keeps your attention. This is why telling a good story should serve as the foundation for your nonprofit’s marketing initiatives. If you want to better connect with your audience, invite them into the story your nonprofit is telling by your very existence. Let’s look at …
With a limited budget, it can be easy for your nonprofit to invest little-to-no money when it comes to marketing. Fortunately, you don’t have to spend a lot of money to create decent marketing content. And since marketing helps you expand your reach, it can very much be worth the investment. Here are 5 tips you can use to effectively …
How do you make your message stand out in the digital age? The Fortune 1000 companies have (mostly) figured out how to do this by leveraging some basic digital marketing tactics. Fortunately, you don’t have to be a big company to implement them. In this blog post, we’ll explore 5 of the top ways your nonprofit can market like the …
